I have the opposite view. The numbers game might have worked 10-15 years ago but it is a horrible strategy that will send your email deliverability rate to near zero.
Rather than spray and pray, I prefer to only contact companies that have shown they have the problem my product is trying to solve at the time they have that problem (or actively looking for solutions). I send a handful of cold DMs/emails a day and aim for at least a 20% response rate.
totally agree. This was around 2010 when I stopped doing anything like this as I was just smtp spamming off botnets. I didnt care about about inboxing 100% or deliverbability rates much. You could still make money hitting straight spam folders back then.
everyone moved to contact mailing and then SMS spam and then I lost track of the game after that.
Rather than spray and pray, I prefer to only contact companies that have shown they have the problem my product is trying to solve at the time they have that problem (or actively looking for solutions). I send a handful of cold DMs/emails a day and aim for at least a 20% response rate.