No, they want you to watch all the time and continue interested in the stuff they're releasing. It is their way to make sure Netflix is relevant to subscribers and they'll keep talking about the content in the platform.

The problem is the quality of that content. The op is right, Netflix became a factory of cheap series that keep people binge watching. The original idea of a service to watch movies is completely lost. I stoped paying a long time ago and don't want to go back.