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> Is Google becoming a Yahoo?

I suspect that all ad-revenue sites are subject to the same economic pressures. Almost all such companies eventually succumb to these pressures.

All such companies will tend to cater to the lowest common denominator. They will tend to put their own interests (that of showing ads and increasing ad effectiveness) over the interests of users.

Perhaps there is an opportunity for a paid integrated search/email/calendar/reminders/maps/events application? You pay them $5 or $10 per month, and they do their best to create the best possible experience for you. Apple and Microsoft are well positioned to become this company as well, as is Google.

Wouldn't it be ironic if Yahoo! became this company?



The failure of A/B testing. More ads => more revenue. People won't abandon the site immediately just because a new ad or two showed up, like a slow boiling pot, so short term effects are always positive.


Just like the sesame-seed hamburger bun: http://www.joelonsoftware.com/items/2007/09/11.html

(Though, personally, in this case, I don't think Google's getting enough credit. The added space for search tools is designed to make search better for most users, and probably do, even if most of us don't need them.)


> Perhaps there is an opportunity for a paid integrated search/email/calendar/reminders/maps/events application? You pay them $5 or $10 per month, and they do their best to create the best possible experience for you.

You've just described Google Apps for Business (well, except for search).




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