I'm by no means an expert here, but search currently drives about 80% of our downloads.
Before the app was ready, I launched the website and started populating it with articles on various helpful topics for the coparenting/high-conflict niche. Many of these ideas just came from content I was already consuming. Long-tail terms have been strong drivers of traffic.
Several are now >10 for their search terms like "jade technique". I also used AI to generate several free resource offers, typically related to features that I have yet to release (like a spreadsheet-based custody calendar), so that I can start ranking on those terms, which has also become a big driver for our mailing list.
I've been using Squirrly for SEO (not recommended per se, but affordable), along with siteguru.co to track keyword ranking (highly recommended and affordable).
Before the app was ready, I launched the website and started populating it with articles on various helpful topics for the coparenting/high-conflict niche. Many of these ideas just came from content I was already consuming. Long-tail terms have been strong drivers of traffic.
Several are now >10 for their search terms like "jade technique". I also used AI to generate several free resource offers, typically related to features that I have yet to release (like a spreadsheet-based custody calendar), so that I can start ranking on those terms, which has also become a big driver for our mailing list.
I've been using Squirrly for SEO (not recommended per se, but affordable), along with siteguru.co to track keyword ranking (highly recommended and affordable).