"We are extremely sorry for the frustration this has caused", that being them falling short on there standards.
So basically they are sad that there customers don't like the product Apple knew was under par, instead of being sorry for knowing releasing an under par product.
"We are sorry you don't like the product we knew was bad but released anyways"
A band-aid on bad situation made from some high level bad choices. Though for all we know this could be a 100% calculated move (minus the maps icon), but at the end of they day they are still putting there customers below something else(i will not speculate on what there reasoning is).
“With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.”
That’s a proper apology. No dodging, no sidestepping, no shifting of the blame. We screwed up, we are sorry for the problems that caused, we are doing everything we can to fix this.
You can only apologize for a mistake, if you think Apple made a mistake then you dont know Apple very well.
If you consider this a mistake(which it is), you must consider it a very highly calculated one. They knew what they were doing, apologizing for something they knew would happen is very disingenuous.
It's very well written, but I don't doubt that the entire message came directly from the PR department. Anyway, the proof is in the pudding, as they say, so let's see what they do.
Uhm, sure. I’m not sure what your point is, though. Of course Tim Cook has people to help him write that. Of course he didn’t just walk into his office, wrote this and sent it off without consulting anyone. Do you think the PR department is incapable of writing apologies?
