You are right to question their moat. My view on this is that there's a lot of pressure from essentially all other trillion dollar companies (MS, Google, Amazon, Apple, etc.) to not get locked into a NVidia only ecosystem. Each of those do their own chips. They also use Nvidia but not exclusively. An Android or IOS phone has no nvidia capable chips whatsoever. Neither do most laptops. Apple's M series CPUs don't support it at all typically. And with the exception of some gaming or workstation class laptops, most windows/linux laptops come with either AMD or Intel GPUs. Or lately Qualcomm ARM based architectures with custom GPUs.
Nvidias valuation and moat are centered around data center class GPUs used for training. I don't think they effectively have that space to themselves for much longer. Google is already using their own TPUs at scale for both training and inference. They still use some Nvidia stuff but they seem to be able to keep that off the critical path for anything that needs to run at "Google scale". OpenAI just ordered a bunch of AMD hardware. A lot of AI engineers use Apple laptops that rely on the M series hardware.
In short, the Cuda moat is shrinking. It's still relevant of course and there are a lot of tooling and frameworks that depend on it. That's why everybody still uses it. But not exclusively. And there's a lot of extremely well funded and active development to cut loose from it. AMD of course wants in. So does Intel. And so does everybody else. This HipKittens thing looks like it makes some big steps towards a more neutral software ecosystem.
Nvidias valuation and moat are centered around data center class GPUs used for training. I don't think they effectively have that space to themselves for much longer. Google is already using their own TPUs at scale for both training and inference. They still use some Nvidia stuff but they seem to be able to keep that off the critical path for anything that needs to run at "Google scale". OpenAI just ordered a bunch of AMD hardware. A lot of AI engineers use Apple laptops that rely on the M series hardware.
In short, the Cuda moat is shrinking. It's still relevant of course and there are a lot of tooling and frameworks that depend on it. That's why everybody still uses it. But not exclusively. And there's a lot of extremely well funded and active development to cut loose from it. AMD of course wants in. So does Intel. And so does everybody else. This HipKittens thing looks like it makes some big steps towards a more neutral software ecosystem.