For normal people E2EE means privacy, and that's why some company tries to sneak the term in products where it makes no sense.
It's misunderstood.
In the begining it's used to describe chat apps, your chat message are delivered in a secure way.
But later some marketers try to use it as a "transport channel" for client-server interactions.
Not in my experience, except by very few
> But later some marketers try to use it as a "transport channel" for client-server interactions.
Some, still few enough to not make the term confusing, for what I can tell
For normal people E2EE means privacy, and that's why some company tries to sneak the term in products where it makes no sense.