> He said YouTube Premium - its service letting users pay to remove ads between videos, or songs on its music service - had helped boost paid subscriptions across Google consumer services to more than 325 million in 2025 overall.
Out of the 60bn they made only 325 ml from paid subscribers. The title made it like it was an important figure. There's also no YOY numbers or profit so it's difficult to draw a conclusion.
And still no information about how much of the subscription revenue is shared with the content creators. Feels like YouTube is dumping all the money to shorts and other creative accounting, and giving nothing to the creators.
Recently a significant percentage of the folks I follow stopped making videos.
Out of the 60bn they made only 325 ml from paid subscribers. The title made it like it was an important figure. There's also no YOY numbers or profit so it's difficult to draw a conclusion.