Yes they are very effective (when the content is good).
The podcast listener-host relationship is much more intimate than the blog reader-writer relationship. They connect with the personality. Better medium to build trust than writing articles.
Thank you (and thanks to everyone else who responded). I always considered podcasting as a way to keep existing users engaged rather than attracting new users. I have learned something from this thread. :)
The podcast listener-host relationship is much more intimate than the blog reader-writer relationship. They connect with the personality. Better medium to build trust than writing articles.