If people don't think about the implications of their choices, then that's not the fault of rants, and anything you might suggest to change the situation can all be done while ranting. As Weizenbaum said in an interview I listened to a while ago (I tried to find it in written form but no luck so far), computers and all technology can be used to make people more free, or less so. That however requires awareness, which is the opposite of marketing and euphemisms. If not even the people who (supposedly) know what is going on speak up, the people who have little clue regarding these matters have simply no chance. And that people are lazy does not excuse any of it, anyway... a lot of horrible (or "just" banal and sad stuff) happened and happens because people are lazy, lazyness is quite the invisible killer that way.