You're saying they are tech savvy, but not internet savvy. If you are right (and I disagree that they're 'not internet savvy') then you've identified an opportunity, not a blocker.
The point gaius is saying above is exactly what I'm trying to bring across, but in a different phrasing. I just don't think it [Farmlogs] will be something they want/like to use.
With my experience, they are tech savvy in the sense of technology, but they are pretty anti-internet and don't trust a lot of apps and such on the web. For example, this Farmlogs site. For this companies sake, I hope I'm wrong, but I'm just going with what I know on my 2 cents here. And from what I see constantly from that culture, from a first hand view, is that they would never take an app like this serious (especially at that kind of monetary cost).
You're saying they are tech savvy, but not internet savvy. If you are right (and I disagree that they're 'not internet savvy') then you've identified an opportunity, not a blocker.