I propose that the "B" aspect of Bitcoin should be downplayed (the initial isn't important, see dollar/pound) to instead put more focus on the "Bit" aspect since it is a digital currency. Combining a 1 and a 0, handily gives us the uppercase Phi! Φ
* Supported by most widely-used fonts.
* Easy to pronounce, one syllable
* Has mainstream connotations (bitcoins sounds like a nerd thing)
* Could use the lowercase phi for a more granular denomination maybe
Precisely my train of thought. Don't see why we need something so obtuse when an obvious, widely recognisable and - as far as I know - an otherwise unused symbol is available.
Plus, aside from the appropriateness of the symbol, it also conveys the digital element of the currency - it'd be more "on brand" if I was in marketing!
I think that the lowercase phi as a lower denomination is an excellent extension of the idea.
Phi is used in a lot of other places, so there's some ambiguity inherent in using that. $ is used in programming, but that's something that came after the symbol was assigned. ¥, £, € are not used for anything else that's common.
I don't agree. Whilst it is used for other things, it wouldn't be ambiguous for currency, as it is not an overloaded symbol in that context. The current symbol, a struck-through 'B', is the symbol for Thai currency - now that's ambiguous!