"Most of the time, this leads to the well-known case of solutions looking for problems - beautiful technology that can’t become a profitable business."
OP dances around the solution, but never gets there:
Find a customer.
They're everywhere. And they need everything (or so it seems sometimes). And they're not bashful.
Once you have a half dozen customers in any industry, identify something they would all love. Pretty good bet building a business around that, not what you love.
Isn't that what he's doing? I took the article as a piece of marketing, written so that someone who identifies with that problem will pick up the phone to have a talk with him. I like the cut of your jib, young fellow-me-lad!
Well, nothing wrong with signaling that you as a business person have decided to focus on value-add. Honestly, many business books are thinly-designed resumes so you could do worse than coin a few buzzwords and just write a book with some provocative title like 'Escaping the foxhole, or how I learned to love the recession'.
OP dances around the solution, but never gets there:
Find a customer.
They're everywhere. And they need everything (or so it seems sometimes). And they're not bashful.
Once you have a half dozen customers in any industry, identify something they would all love. Pretty good bet building a business around that, not what you love.