Thanks Jude, nice to see that ideas like yours are considered a good fit to startups. Much of my writing/thoughts are spent on optimizing efficiency (time/enthusiasm). Heckuva map, it hits on many of the "virtual landing points" that new businesses can setup to bring in customers/users. I was a little long winded/philosophical but did my best to describe some of the landing points here: http://www.victusspiritus.com/2009/05/11/how-web-marketing-w...