Not that I've played the game, just skimming comments but here's a possibility:

although the game focuses on a single character and thus makes the actions of that character carry supreme importance, in the larger context the actual effect isn't that great compared to the average.

However, the media effect in the context of the game would probably be pretty fantastic, in effect creating free marketing for the company.

At least, that's how news media plays into things like that where I am living.