Difficult to say, as I work from home in Devon (South West England, out in the sticks), and charge by a hybrid value/daily/hourly rate depending on the client and the job, but the last job I did for a London company worked out at about £100 / hour.
My standard hourly is actually a fair bit lower than that, but then that's on-going projects and/or not for clients in London (so I voted £100+)
Edit: And of course to UK companies that's excluding VAT - If you're a UK freelancer and you're not VAT registered, do it now.
A lot of people think you have to turn over £79k / year before you can be VAT registered, but that's not true, £79k / year is when you have to become VAT registered. My first ever business had a turnover of exactly £0.00 when I VAT registered it.
If you're selling to other businesses (and not the general public) it's always better to be VAT registered :)
If you register for vat and go on the flat rate scheme you charge 20% and only have to pay 14.5% to the vat man. If you charge £50 an hour, you get an extra £110 a week for simply being registered. Also, it makes you look like youre big enough that you need to be vat regged.
20% and 14.5% are not comparable percentages here:
You charge 20% VAT but then you pay 14.5% of the 120% total (i.e. 17.4%).
This may be a good deal if you have relatively few VATable expeneses, and you are charging customers who are insensitive to VAT (you are paying their VAT for them). At best, you're making £52pw rather than £110pw.
Also, if you don't have that much external expenditure; then you can sign up for the flat rate scheme, which for tech essentially gives your income a boost of 4% for free.
My standard hourly is actually a fair bit lower than that, but then that's on-going projects and/or not for clients in London (so I voted £100+)
Edit: And of course to UK companies that's excluding VAT - If you're a UK freelancer and you're not VAT registered, do it now.
A lot of people think you have to turn over £79k / year before you can be VAT registered, but that's not true, £79k / year is when you have to become VAT registered. My first ever business had a turnover of exactly £0.00 when I VAT registered it.
If you're selling to other businesses (and not the general public) it's always better to be VAT registered :)