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Difficult to say, as I work from home in Devon (South West England, out in the sticks), and charge by a hybrid value/daily/hourly rate depending on the client and the job, but the last job I did for a London company worked out at about £100 / hour.

My standard hourly is actually a fair bit lower than that, but then that's on-going projects and/or not for clients in London (so I voted £100+)

Edit: And of course to UK companies that's excluding VAT - If you're a UK freelancer and you're not VAT registered, do it now.

A lot of people think you have to turn over £79k / year before you can be VAT registered, but that's not true, £79k / year is when you have to become VAT registered. My first ever business had a turnover of exactly £0.00 when I VAT registered it.

If you're selling to other businesses (and not the general public) it's always better to be VAT registered :)



What's the advantage of being VAT registered out of curiosity?


If you register for vat and go on the flat rate scheme you charge 20% and only have to pay 14.5% to the vat man. If you charge £50 an hour, you get an extra £110 a week for simply being registered. Also, it makes you look like youre big enough that you need to be vat regged.

Also you get an extra 1% in your first year.


Flat rate is calculated on your total revenue including VAT, so for £2000/week your gains would be £52/week (£2000 * 1.20 * 0.855)


20% and 14.5% are not comparable percentages here:

You charge 20% VAT but then you pay 14.5% of the 120% total (i.e. 17.4%).

This may be a good deal if you have relatively few VATable expeneses, and you are charging customers who are insensitive to VAT (you are paying their VAT for them). At best, you're making £52pw rather than £110pw.


Make sure that all your clients are VAT registered business, otherwise you work out 20% more expensive.


You claim the VAT back on all your business purchases - essentially a 20% discount :)


Also, if you don't have that much external expenditure; then you can sign up for the flat rate scheme, which for tech essentially gives your income a boost of 4% for free.


But at the cost of having to raise your rates by 20% without seeing any of that.


Profitable corporations would see VAT as adding 0 cost, since they would otherwise have to pay the same amount directly to HMRC.

It depends who your customers are.


You mean a 16.6% discount ;)




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