I'm also not sure i entirely agree with any of the examples in this post, but self promotion really does work. As illustrated really well in "All Is Fair in Love and Twitter" article http://www.nytimes.com/2013/10/13/magazine/all-is-fair-in-lo.... Creating lots of self buzz can mean a difference in millions if not billions.
in corporate culture, sometimes there is a staggering divide between actual delivery and perception. I've seen people do nothing for 3 years, and later get a director level position at another company after claims of big accomplishments and general "good rap".
personally i believe in doing both. instead of being the guy claiming the credit, be the guy finding the time to contribute to other teams.. so when it comes to performance evaluations, yours will be pages long and everyone will know you're not just a parasite.
in corporate culture, sometimes there is a staggering divide between actual delivery and perception. I've seen people do nothing for 3 years, and later get a director level position at another company after claims of big accomplishments and general "good rap".
personally i believe in doing both. instead of being the guy claiming the credit, be the guy finding the time to contribute to other teams.. so when it comes to performance evaluations, yours will be pages long and everyone will know you're not just a parasite.