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When I first heard about Facebook's Paper, I wondered how that conversation could have possibly gone down...

"So we're building this great new experience, and we want to call it Paper..."

"Isn't there already an incredibly popular mobile application called Paper?"

"So?"

Some variant of this conversation must have happened, right? It's not like nobody at Facebook has heard of 53 - how did this name ever get out the door?

It seems like most of us here on HN think of 53's Paper when we think of 'app called Paper' - perhaps this isn't the case in the overall consumer market (but then again, Paper - 53's, that is - was once featured prominently on Apple.com - not just the app store, but the main website) - but to me at least, it feels like Facebook is using a name which is 'already taken'.



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