Prefer an unsubscribe over someone hitting the spam button. If I get too many people marking my mailings as spam, my whole mailing list might be "frozen" until I prove that those people did indeed sign up. Some providers (e.g. Vertical response) even cancel accounts and cancel all existing credits if spam designations exceed 'appropriate' levels.
I always approach people marking my newsletters as spam to explain why this is a problem. If they respond, most do, I use their response (eg 'I left the area') as proof to the provider that they simply meant to unsubscribe...
Prefer an unsubscribe over someone hitting the spam button. If I get too many people marking my mailings as spam, my whole mailing list might be "frozen" until I prove that those people did indeed sign up. Some providers (e.g. Vertical response) even cancel accounts and cancel all existing credits if spam designations exceed 'appropriate' levels.
I always approach people marking my newsletters as spam to explain why this is a problem. If they respond, most do, I use their response (eg 'I left the area') as proof to the provider that they simply meant to unsubscribe...