Microsoft is switching to a "Devices and Services" company, didn't you get the memo?
Anyway, MSFT should really just charge Enterprises for software, give it away to consumers, and monetize services/devices, as they have stated.
Charging any amount of money for a consumer OS is stupid: it's not about the revenue but getting lock-in to the ecosystem. Microsoft is in dire risk of losing the consumer mindshare (to the extent that they already haven't).
Startups are all using Apple products. Go to almost any large corporation and you're going to see a lot larger proportion of Mac products than 5-10 years ago (MacBooks).
I don't believe it can be understated what a potential disaster this represents for Microsoft.
As stated, MS needs to adapt to this changing market, but still their business model has been fundamentally different up until recently. It's not like MS desktop market share is in danger though.
At home? After the utter drubbing that Win8 took in the Media? When the owner of the biggest gaming platform on the OS has said they want to move away from it?
The reasons to use Windows at home are slowly drying up.
Anyway, MSFT should really just charge Enterprises for software, give it away to consumers, and monetize services/devices, as they have stated.
Charging any amount of money for a consumer OS is stupid: it's not about the revenue but getting lock-in to the ecosystem. Microsoft is in dire risk of losing the consumer mindshare (to the extent that they already haven't).
Startups are all using Apple products. Go to almost any large corporation and you're going to see a lot larger proportion of Mac products than 5-10 years ago (MacBooks).
I don't believe it can be understated what a potential disaster this represents for Microsoft.