I am in agreement with how jmduke responded to your comment, but wanted to add a couple things.
I contracted with Pinterest for several months on a team directly adjacent to the team responsible for designing, testing, and building the logged out home page you see here. It was very thorough, going through immense amounts of research with a multitude of completely different design experiences, and this page (and the others in this set) tested better than everything else throughout the process. And the team didn't simply A/B test what had the highest conversion, they tested sentiment in terms of: "After converting from this specific experience, is using the actual product in line with what that landing page led me to believe?"
I got to see this process firsthand, be in meetings that involved discussions around how to handle a massively important project like this, and I couldn't imagine the team doing a better job.
It's easy to dismiss this when you aren't a user and don't see it as useful for you specifically. But the landing page isn't aimed at you. It's aimed at many demographics who could find it useful if they arrived here. And in that regard, after seeing the improvement in actual conversion data myself, I find it successful thus far.
Exactly! They are optimizing for their current users (or soon to be users). In other words, you may be a little out of their target market. Second, if someone came to the site directly, then they have at least some brand awareness. So they have some idea what Pinterest is about in the first place.
I contracted with Pinterest for several months on a team directly adjacent to the team responsible for designing, testing, and building the logged out home page you see here. It was very thorough, going through immense amounts of research with a multitude of completely different design experiences, and this page (and the others in this set) tested better than everything else throughout the process. And the team didn't simply A/B test what had the highest conversion, they tested sentiment in terms of: "After converting from this specific experience, is using the actual product in line with what that landing page led me to believe?"
I got to see this process firsthand, be in meetings that involved discussions around how to handle a massively important project like this, and I couldn't imagine the team doing a better job.
It's easy to dismiss this when you aren't a user and don't see it as useful for you specifically. But the landing page isn't aimed at you. It's aimed at many demographics who could find it useful if they arrived here. And in that regard, after seeing the improvement in actual conversion data myself, I find it successful thus far.