I'm pretty apathetic to the whole issue. I'm a lot more worked up about the fact that these things are already fair game when it comes to private corporations. As someone who isn't hoping for some libertarian, trans-national world order based on the internet, I'm a lot more worried about how private companies can abuse that data than how the government can do so. Yes, the government can throw me in jail and private companies can't, but the government has little reason to want me in jail. Meanwhile, private companies have a lot of incentive to access that data and screw me over.
I think the libertarianness of the whole digital privacy movement is losing a lot of potential supporters. If the restrictions on government surveillance were bundled together with restrictions on corporate surveillance with a consumer protection angle, I think you'd get a lot more people on board.
> but the government has little reason to want me in jail
It has plenty of reason to want dissidents in jail which you may care about for various reasons both practical and ideological. Though I think jail is outmoded: with (near) total surveillance there are more effective deterrents.
I do think you are right about the lack of emphasis on corporate surveillance.
I think the libertarianness of the whole digital privacy movement is losing a lot of potential supporters. If the restrictions on government surveillance were bundled together with restrictions on corporate surveillance with a consumer protection angle, I think you'd get a lot more people on board.