* "Versand innerhalb einer Woche nach Röstung" -- but how long after I order?
I'm a spoiled Amazon Prime customer, and I can buy specialty coffee locally
at a cafe, and so-so fresh roasted coffee at one of several roasters in my
city of ~300k.
* The mandatory subscription is more of a hassle for me. I like to buy fresh
groceries (and coffee) when I need them. One more thing to worry about when
I go traveling: how many weeks of coffee can my mailbox fit?
On the other hand, subscriptions are great for offices, but which company
orders specialty grade coffee? I wouldn't waste it on the typical fully
automatic Jura.
* It doesn't say "specialty coffee" on the page, just "frisch geröstet" and
"großartig" (everybody can claim that). I was very confused at first, but
spent some time to look closer only because you explicitly said so in the
submission title. Since there are several roasters in my city, "fresh" is
where I start at, it's not interesting by itself.
I don't think you should completely rebrand the beans. Bonanza Coffee is
well-known among your target audience, whereas you are some new guys that
I don't know if I can trust yet. I'd try to build more on the credibility
of the established roasters. A Bonanza bag in the hero image would have been
an instant signal.
* The espresso in the hero image has zero crema. Not every coffee gives lots of
crema, but for the title image I'd pick one that does, and extract it properly:
* As others have already stated, the registration step is too early in the
order flow. I don't want to register before I know that a) I want your stuff,
b) the product is on stock and c) I'm okay with all the terms and conditions.
Maybe the one coffee that I wanted is sold out, maybe you ship with Hermes or
require Paypal. I'd like to know as much of this as possible before handing
out my data.
1. Yeah, we should make that clearer. We ship every Thursday, I think that's only mentioned in the FAQ currently.
2. You can actually pause your account on your profile page. We're still adding features there, but will add a section explaining the possibilities on the home page soon. We're also not primarily targeting offices, but optimize for ordering coffee to your home.
3. Good catch about the specialty coffee. I'm not sure "Spezialitätenkaffee" is a thing in German though. We tried to use it in a blog post, but people didn't really seem to understand what it's about when asked. Will try to sprinkle it in anyway, I wasn't aware that it's not mentioned on the homepage.
The branding is tricky, indeed. It's probably easier to catch the attention of enthusiasts with the original bags – I do think though that the amount of people that know the specific roasteries is not super big, especially outside of Berlin. On the other side, we really believe that consistency and ubiquity of our brand is important. We might explore that a bit more when adding more roasters.
4. It's a cup of filter coffee :) Maybe it would help to have a Chemex standing next to it to make it clearer. Or instead, a nice flat white with latte art.
5. Yeah, that was a common feedback. We'll experiment with that.
6. They are! And they're great people.
Thanks again! We got some really good feedback on HN today, much appreciated.
I hope they provide roast-on dates, otherwise you can basically assume it isn't fresh. With fast logistics and shipping you can get 1-week old roasted coffee from roaster to subscription service to doorstep though (Craft Coffee does this).
Yep, all our packages have the roasting date on the label. The German post delivers over night in the vicinity of Berlin and in 1-2days elsewhere in Germany. We usually send the coffee out on the same day it arrives from the roasters.
* "Versand innerhalb einer Woche nach Röstung" -- but how long after I order? I'm a spoiled Amazon Prime customer, and I can buy specialty coffee locally at a cafe, and so-so fresh roasted coffee at one of several roasters in my city of ~300k.
* The mandatory subscription is more of a hassle for me. I like to buy fresh groceries (and coffee) when I need them. One more thing to worry about when I go traveling: how many weeks of coffee can my mailbox fit?
On the other hand, subscriptions are great for offices, but which company orders specialty grade coffee? I wouldn't waste it on the typical fully automatic Jura.
* It doesn't say "specialty coffee" on the page, just "frisch geröstet" and "großartig" (everybody can claim that). I was very confused at first, but spent some time to look closer only because you explicitly said so in the submission title. Since there are several roasters in my city, "fresh" is where I start at, it's not interesting by itself.
I don't think you should completely rebrand the beans. Bonanza Coffee is well-known among your target audience, whereas you are some new guys that I don't know if I can trust yet. I'd try to build more on the credibility of the established roasters. A Bonanza bag in the hero image would have been an instant signal.
* The espresso in the hero image has zero crema. Not every coffee gives lots of crema, but for the title image I'd pick one that does, and extract it properly:
http://www.home-barista.com/knockbox/lets-see-your-tiger-str...
* As others have already stated, the registration step is too early in the order flow. I don't want to register before I know that a) I want your stuff, b) the product is on stock and c) I'm okay with all the terms and conditions. Maybe the one coffee that I wanted is sold out, maybe you ship with Hermes or require Paypal. I'd like to know as much of this as possible before handing out my data.
* Phoenix Coffee from Dresden is pretty good