"Love your work" is often just a way for startups and other small companies to extract unreasonable hours from you, with little payback.

I've done the startup thing. I've worked 9-5 er I mean 9-6, oh, wait it was more like 10-7:30. In the end, any job will require you to put up with things you don't like. Obviously, some jobs are a better fit than others.

I find the startup smugness naive.