That could be it. As an iOS user, I had to watch it loop through a couple times to understand it (and even to find the beginning). I felt it was moving a bit too fast.
Looping animated gifs are just a very, very inefficient means of communicating. It would be very easy to follow this one if you could have it start at the exact moment you fixed your attention on it, but the looping means you come in halfway and it makes absolutely no sense. I had to sit and concentrate on it for a couple of loops just to determine the starting point of the "story" it was telling, and once I figured that out, it still took a couple run throughs for me to comprehend what it was trying to show me. Maybe I'm just stupid, but I wish this trend would go away.
