I'm sure that they have statistics to back up their target demographic, but I would probably apply a geographic layer onto those numbers and see where that leaves 'em.

I just did a quick run through of my office (Minneapolis/St Paul snowboard, etc. online retailer): asking who has heard of it or uses it. Of the 30 or so I asked, 1 person has it on his phone and he says he never uses it.

I _did_ have a conversation where I was told 'I usually pick it up then they get me back later' which a few people in earshot agreed with.

Maybe there needs to be an app to track who owes you drinks?

I also did read through that article, and the one shot of someone asking for $3.00 to put someone's suit in a bag is hilarious to me.

Back in my day, I thought we called those things favors. :)