Perhaps the reason Jobs has been convincing to so many followers is because of the power of his own self-delusion.

It is possible he was very good at deluding himself.

Perhaps that self-delusion is contagious.

If one wants to believe something strongly enough, then maybe one can believe it.

If people want to believe that the only way to produce great form factor and ease of use in a computer is to be Jobs-like and conduct "business" like Apple, then they might believe that, even if there is a good chance or evidence this behaviour is not necessary.

It seems people have a difficult time separating the Apple products from the organization that sells them.

One may be worthy of adoration, the other may not.