No, they don't. People personify corporations and talk about them being evil. But they are not evil. Nor are they good. They are amoral. They lack any moral code either way. They exists purely to maximise the profit of their shareholders. That is all. No more. No less. People have morals. But corporations are not people. No matter what the courts have ruled.
Exactly. I think its weird that people think of marketing messaging as like a person communicating with them...Like somehow Apple is a quirky guy that loves music and simple Swedish furniture and just happens to be the most valuable enterprise on the planet.
