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Can someone explain this story to me ELI5-style (like I'm 5 years-old)?


Woodman is GoPro CEO, Dana is GoPro employee #1

Woodman agreed to pay Dana 10% of stock back in college. Woodman (through the company) gave Dana what amounts to just under $230 million. Other than the S1 filing (the document filed with the SEC prior to GoPro's IPO) which mentioned this deal, it was a verbal contract. Were he so inclined, Woodman probably could have refused to give Dana the $230 million and gotten away with it.


Guy makes promise.

Guy keeps promise.

PR piece shows up on fortune.com.




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