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Well in that time, I'd guess

1.) Venmo launched, grew, and was acquired by Braintree (August 2012, then by Paypal, September 2013).

2.) Apple Pay launched to over 10M devices within the first 3 days - which also breathed a new life into NFC payments (October 2014)

3.) I'm guessing ultrasound became a lot less sexy technology in the face NFC and iBeacon/BTLE

Seems like it would have been great in 2012, but is "just another option" in 2014.



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